Iain Aitch writes on the arts, culture, identity, travel, architecture and eccentricity. He’s written for The Daily Telegraph, The Observer, The Guardian, The Financial Times, The Independent, The London Evening Standard, Coast, Salon, The Idler and Bizarre and he is also London Editor of US architecture magazine Dwell. His two books are about British culture and he has also contributed to many anthologies and collections.In addition to his written work, Iain also sells ideas for a living. He is, after all, the inventor of World Phone-in Sick Day as well as initiating (and later apologising for) the annual London Santacon: a gathering of Santas intent on festive mayhem. Iain has worked as artist-in-residence with the Turner Contemporary in his home town of Margate, where he sought old mods, rockers, skinheads and punks to interview and photograph for an exhibition. He is now undertaking a similar project with former-beauty queens. He also writes and gives talks on youth subcultures and coastal regeneration and gentrification.